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Most companies enter France the wrong way.

They send cold emails. They hire too early. They underestimate how much local credibility and first revenue matter in French B2B.


De Source Sud does it differently: direct access to decision-makers, warm introductions and a structured path to first revenue and before you build your local team.

Let's talk about France →

BUSINESS INTRODUCER

B2B

Focus on niches products & solutions (Tech, Software, SaaS) — sectors where impact determine the deal

FULL

End-to-end execution — from market validation to qualified meetings, handled locally

France is a relationship market.

Cold outreach rarely opens the right doors.

Decision-makers in French tech and B2B are not unreachable, but they respond to context, to credibility, to someone who understands their environment. A foreign company arriving without that context loses months before the first real conversation. 

De Source Sud provides direct access and the commercial judgment to know which doors are worth opening.

METHOD

01 - Validate before you commit

Assess real demand, pricing expectations, and competitive dynamics in France. No assumptions, no generic market reports. 

02 - Define the right angle of entry

Positioning, target segments and the go-to-market approach best suited to how the French market actually works.

03 - Build a precise target list

Accounts selected for fit: by sector, size and decision-making structure. Not a database. A shortlist.

04 - Open the doors, run the process

Direct outreach to decision-makers, qualified meetings generated, pipeline structured. You walk in with context, not a cold pitch.

International companies

Your offer is proven. 

France is the next step.

You don't need a local team yet → you need qualified access. De Source Sud acts as your commercial extension on the ground: speaking the language, knowing the landscape and turning your expansion intent into concrete opportunities. 

French companies

Your business works locally.

The south of France is wide open.

You see the opportunity but lack the bandwidth to structure a real expansion. We map the market, identify the right accounts, and build the commercial foundations so growth doesn't depend on chance.

ABOUT

"Entering a market is not about volume. It's about the right conversation, with the right person, at the right moment."

De Source Sud was built on a simple observation: international companies often fail in France not because their offer is wrong, but because they hired prematurely.

With a background in enterprise sales and years working across borders, I built De Source Sud to offer something different. The local knowledge, the relationships and the commercial instinct that take years to develop, available from day one.

I work with a small number of clients at a time. Deliberately. Because execution at this level requires full attention, not a portfolio of accounts.


Sectors

Technology · SaaS · B2B Services

Solutions with a validated domestic market

Founders and commercial directors ready to move

Based in

Montpellier, France

Operating across the French market

French market entry support for startups and SMEs by De Source Sud

Founded to bridge the gap!